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SmartLabel™ is a tool that gives consumers a way to access more detailed product information about a wide range of food, beverage, household, pet care and personal care products. It is fast and easy to use, with a consistent digital format that shares accurate data directly from the manufacturer in real-time.
Consumers will be able to find detailed information about products in several different ways. They can access SmartLabel™ by searching the web; visiting a participating company’s or brand's website; scanning a SmartLabel™ QR code on packages; or using the SmartLabel™ Product Search on this site. In the months ahead, there will also be certified apps to access SmartLabel™ information.
People can access SmartLabel™ and its information whether they are in the store, at home, or at work, by using a smart phone, tablet or desktop computer.
SmartLabel™ was announced in December, 2015, and a growing number of companies are using it on their products. Many more products with SmartLabel™ are expected to hit the shelves throughout 2016 and into 2017.
SmartLabel™ was created by a group of consumer companies and retailers formed by the Grocery Manufacturers Association and the Food Marketing Institute called the Trading Partner Alliance (TPA). The TPA exists to develop a shared retailer-manufacturer agenda on supply chain efficiency issues, the application of information technology, the adoption of environmentally-friendly business practices and other issues of importance to consumers.
Consumers want an increasing amount of information about food, beverage, household, pet care and personal care products, and SmartLabel™ makes it easier than ever for shoppers to find information about products they use and consume. There just isn’t enough room on packages to fit all that information. SmartLabel™ complements the way consumers shop today and enables them to get all the information they want to know about what they are purchasing – when they want to know it.
Information can be accessed via smartphones, tablets, desktop computers and mobile phones using any web browser search engine such as Google or Bing, by scanning a SmartLabel™ QR code on packages, by visiting a participating company’s or brand’s website, or by using the SmartLabel™ Product Search on this site. No special app is required. If you want to scan a SmartLabel™ QR code on the package, you can use any generic QR code reader available through the Apple App Store, Google Play Store or the Windows Phone Store. Customer Service desks at most retail stores will also help shoppers get access to SmartLabel™ information.
You don’t need a smartphone to use SmartLabel™. Because SmartLabel™ information is web-based, you can access SmartLabel™ information anywhere you can open a web browser (including a cell phone, computer or tablet.)
With an internet connection and a web browser, you can access SmartLabel™ information by using a search engine (such as Google or Bing); by visiting a participating company’s or brand's website; or by using the SmartLabel™ Product Search on this site. Customer Service desks at most retail stores will also help shoppers get access to SmartLabel™ information.
SmartLabel™ information includes things such as nutritional information, ingredients, allergens, third-party certifications, social compliance programs, usage instructions, advisories & safe handling instructions, company/brand information, along with other pertinent information about the product.
SmartLabel™ goes beyond the label and has more detailed information such as ingredient definitions, sourcing practices, third-party certifications, social compliance and sustainability programs, usage instructions, advisories & safe handling instructions as well as company/brand information.
Consumers will be able to use SmartLabel™ to find product information on a wide range of food, beverages, personal care, household and pet care products.
SmartLabel™ is in its beginning stages. More than 30 major companies have already committed to using SmartLabel™ and the number of products providing ingredient information in the consistent SmartLabel™ format will continue to grow to more than 34,000 by the end of 2017. You can use SmartLabel™ Product Search on this site to find all the participating companies and brands, which is updated frequently.
Just click on “Product Search” at the top of our web site, and you can see a list of products and participating brands.
No. Consumers do not have to sign up or register to use SmartLabel™.
Each company participating in SmartLabel™ is responsible for its own product information. All information found using SmartLabel™ is bound by the same accuracy requirements as if it were printed on a package or label, and is subject to oversight by numerous federal agencies with authority over labeling, marketing and advertising of food and other consumer products, including the FDA, USDA and FTC.
Companies interested in implementing SmartLabel™ should contact the SmartLabel™ Brand Office at firstname.lastname@example.org.